Caleb Warren,  consumer psychologist, explores the age-old question


How can politicians up their
cool factor?

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Biography

Caleb Warren is a marketing professor at Bocconi University in Milan.  A consumer psychologist who studies questions like, "What makes things funny?" and "What makes things cool?" By attempting to answer these questions, he hopes his research can help improve marketing strategy and enhance consumer well being... or at least make for an interesting conversation.

Academic CV

Leeds School of Business, University of Colorado, Boulder. PhD in Marketing, May 2010. Advisor: Margaret C. Campbell. Goizueta Business School, Emory University. Bachelor of Business Administration, May 2004. Concentration in Marketing.

Research areas

Consumer psychology; Humor; Symbolic meaning; Social influence; Motivation; Attitudes/Preferences.

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Martedì 6 Marzo la trasmissione televisiva Rapporto Carelli di SkyTG24 tratterà il tema delle primarie americane, in vista della corsa alla presidenza. Ci piacerebbe avere come pubblico persone direttamente interessate e quindi componenti della comunità americana che vivono a Milano.

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