DA 2020 General Election Spokesperson Training
This event is for official/designated spokespeople in DA and countries. If you are not sure if you are eligible for this training please ask your country committee head or RVC.
If you can, please RSVP for 2 trainings, in case some are overcapacity and others have more space. Smaller groups will lead to better more productive sessions.
Are YOU media ready? We’re pleased to offer all DA media spokespeople the opportunity to participate in group trainings the weeks of October 5 & October 12. Led by Laura Shields and Kathleen Noonan, these trainings will help you prepare and deliver strong media interviews. They will work with you to develop and sharpen your core interview message, coach you in effectively delivering the message and importantly, help you best represent Democrats Abroad as a spokesperson in your country – especially when it comes to tone, voice and image. The end result is that you become more confident with messaging, presentation and critically, getting out of difficult situations.
About the trainers:
Laura is the founder and Managing Director of Red Thread, a Brussels-based communications agency specializing in media, presentation and message training. A former journalist who graduated from Cambridge University in 2000, Laura started her career at CNN and CNBC in London, specializing in European business news and US politics. She moved to the BBC in 2004 where she initially worked as the Economics and Business Analyst and then as a producer for Radio 4's World at One and PM programs. Laura now works as a communications trainer and panel moderator in Brussels. Laura’s clients include European Commissioners and senior managers, EU and US Ambassadors, European government ministers, MEPs, Fortune 500 and FTSE 100 companies, trade associations, NGOs, think tanks, scientists and philanthropic organizations.
Kathleen is a communications leader with more than 20 years of experience with companies including Microsoft, General Electric (GE), The Gap and Oracle. As the head of Corporate Communications for Microsoft in Europe, Kathleen has led the company’s spokesperson training program across the region for the past four years. She has trained more than 70 executives across Europe, Middle East & Africa to prepare and coach them for major announcements, crises and events.