DA Resists! Resistance Roundtables

Social Media Advocacy

Post with a Purpose

Social media isn’t just for sharing the news—it’s a powerful tool for advocacy. A well-placed post can educate, mobilize, and pressure decision-makers. Whether you’re crafting compelling posts, sharing personal stories, or boosting critical messages, every like, comment, and share helps push important issues into the spotlight.

The key? Be strategic. Engage with your representatives' social channels, and make your message personal. Short videos, impactful graphics, and coordinated posting can maximize your reach. Ready to turn scrolling into action? Let’s make our voices impossible to ignore!

Before the meeting:

  • Identify relevant topics and hashtags.
  • Gather examples of effective videos and posts.
  • Set up an engagement plan. Consider: 
    • Which topic you’ll post about,
    • Who you’ll reach out to,
    • Best practices for the social channels you’ll post on.
  • Prep your team
    • Share examples of effective videos and posts.
    • Ask them to bring video and post ideas. 

During the meeting:

  • Finalize your posts and video scripts
  • Film a few videos with your team.
  • Review and post on the targeted social channels.

Follow-up:

  • Track engagement and answer comments.
  • Encourage continued sharing and posting.
  • Share your results with the Resistance team at [email protected]! 

Tips

  • Keep your videos short, 30 seconds or less.
  • Summarize your content in the first few seconds.
  • Don’t make your video partisan, make it personal and directly about how the issue will impact you and your family.
  • Make sure it can be understood both with and without sound (add subtitles).
  • Share the video on your social channels.
  • Share the video with DA Comms at [email protected], subject: Testimony Video.
  • Share the video on your rep’s FB, X, Instagram, TikTok feed:
    • FB - share in comments
    • X - share link as a tweet reply
    • Insta and TikTok - make a remix or stitch of one of their videos with your own response
  • Let your community know, and ask for likes to help push that video up in the channel feed

Resources