Embracing Change: Where ‘YOLO’ Economy Meets The New Hybrid Workplace
Vu Hoang is the CEO and Founder of RocketLevel, a leading all-in-one marketing platform.

As we all already know, there’s a huge shift happening in the workplace. Some of it’s been driven by Covid, but much has been powered by a deeply human need to explore talents in new ways—and maybe even in new places. 

What does this mean from a company’s perspective? At my company, we had to ask some potentially uncomfortable questions. For instance, what do we need to do to embrace this change that’s happening versus responding to it as a threat? How can we repurpose our space now that we are mostly working remotely? Can we still work in an open office? We certainly don’t need a big office building in the ways that we did before the pandemic. 

But it doesn’t stop there. It’s also about rethinking your team and how it works. At our company, which has a remote open office environment, we’re converting a lot of space into video studios because we know that if we’re mostly remote, we can repurpose the space. So, we’re recruiting and building a team across the country versus limiting ourselves to just local talent. 

Finding Versus Fighting Talent

I’m hearing that a lot of big companies are fighting this hybrid office environment instead of embracing it and working with it. Many companies are trying to force employees back into the physical office, but many respond with, “Nope, I’m quitting. I’m going to find something else.” And then the companies back down because ultimately they must stay in business.

So, what’s working for companies who want to recruit and retain talent in the “YOLO (you only live once) economy” and “hybrid workplace?” Obviously, flexibility is king. But there’s one major keyword to include in most of your job postings: “remote.” With more employees than ever creating their own path forward based on their preferences and lifestyles, and a constantly revolving talent pool, it’s no wonder that remote jobs have risen dramatically in popularity since the pandemic. Why be chained to a desk when you can live and work from literally anywhere?

Here are some good ways to attract (and retain) “YOLO economy” talent:

• Offer remote work opportunitiesas a recruiting tool but acknowledge that not everyone wants to be a remote worker. Extroverts (such as sales teams) feed off each other and really need the creative energy of co-working.
• Create an open desk/social working modelfor those who want to have drop-in opportunities to collaborate, mentor and socialize with their teams.
• Design spaces around the office for specific purposes like problem-solving, creativity and brainstorming.
• Recruit more people in more placesto keep your team fresh and energized.
• Remain adaptable to changesas they occur and try to prepare for the unknown as much as you can.

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